The Life I Want to Live Personal Statement Example | Topics and Well Written Essays - 500 words

The Life I Want to Live - Personal Statement Example As foreign friends and I exchange information on our respective hometowns, I began to reflect on the life that Sao Paulo has to offer and compared this with the bountiful opportunities in Switzerland and other countries. For instance, I have been told that it is a punishable offence in Singapore for parents not to send their children to school for primary education. This is unheard of in Brazil. While Sao Paolo has no doubt developed considerably over the past decades, poverty is still clearly widespread especially in the North-Eastern part of Brazil. The extreme inequality of land possession is a contributing factor of this issue as the majority of land owned by farmers is dedicated to subsistence production. Additionally, the automation of large plantations have caused decline in jobs. The situation is not any better in Sao Paulo. With over 20 million in population, globalization has brought about relocation of businesses and closures of factories, leaving thousands without a job and many turning to crimes. Poor infrastructure, limited access to technology, inadequate health facilities and deficiency in formal education are turning many into committing crimes. This, I realize, is not a choice that many are making, but rather as a last resort in survival.

Privatizing of Social Security Essay Example for Free

Privatizing of Social Security Essay In â€Å"Privatizing Social Security,† the author discusses the importance of privatizing social security. The author gave a brief overview of the history of social security and explained what he thinks is wrong with the system. Although the author explained the benefits of privatization, his views come off as a bit simplistic because he oversimplifies the social and economic problems that are associated with privatizing social security. In the article the author discusses how the social security trust fund will be in financial difficulty by the year 2018 if the retirement age, tax laws, and other laws associated social security do not change. The author states that the social security financial crisis will arise when the government has to pay the trust fund with treasury notes, which has led him to believe that privatization is the answer to saving the system. Although the author argues that privatization is the answer to social security crisis, it is not the best solution because it will lead to social and economic problems in the future. The main problem with the author’s argument is that he believes that privatization will allow social security funds to grow, since people will be investing their money rather than simply contributing to the fund. However the author fails to take into account that most people lack education to successfully invest money, which threatens their future economic security. The author also fails to consider that investing social security funds is the equivalent to gambling because markets rise and fall and people could potentially lose substantial amounts of retirement money if they cash out during an economic downturn. Although the author made valid points to support privatization, such as changing laws associated with social security, the author should not simplify the costs of privatization because privatizing is a gamble, which takes the security out of social security.

The Importance Of Marketing Communication Marketing Essay

The Importance Of Marketing Communication Marketing Essay Introduction In this paper, I would like to discuss the problems associated with marketing communication in international markets. When I proceed with the assignment, with relevant examples, I will examine why an integrated marketing communication is essential to the success of a multinational in a highly competitive international market. Marketing communications in international markets needs to be conducted with care. This paper will consider some of the key issues that businesses need to take into account when promoting products or services in overseas markets with different socio, cultural background. The importance of marketing communication Those who practice advertising, branding, direct marketing, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators. The communication process is sender-encoding-transmission device-decoding-receiver, which is part of any advertising or marketing program. Encoding the message is the second step in communication process, which takes a creative idea and transforms it into attention-getting advertisements designed for various media such as television, radio, magazines, and others. Massages travel to audiences through various transmission devices. The third stage of the marketing communication process occurs when a channel or medium delivers the message. Decoding occurs when the message reaches one or more of the receivers senses. Consumers both hear and see television ads. Others consumers handle or touch and read a coupon offer. One obstacle that prevents marketing messages from being efficient and effective is called barrier. Barrier is anything that distorts or disrupts a message. It can occur at any stage in the communication process. Marketing Communications are messages and related media used to communicate with a market. Marketing communications is the promotion part of the Marketing Mix or the four Ps: price, place, promotion, and product. The primary goal of marketing communication is to reach a defined audience to affect its behavior by informing, persuading, and reminding. Marketing communication acquires new customers for brands by building awareness and encouraging trial. Marketing communication also maintains a brands current customer base by reinforcing their purchase behavior by providing additional information about the brands benefits. A secondary goal of marketing communication is building and reinforcing relationships with customers, prospects, retailers, and other important stakeholders. Successful marketing communication relies on a combination of options called the promotional mix. These options include advertising, sales promotion, public relations, direct marketing, and personal selling. The Internet has also become a powerful tool for reaching certain important audiences. The role each element takes in a marketing communication program relies in part on whether a company employs a push strategy or a pull strategy. A pull strategy relies more on consumer demand than personal selling for the product to travel from the manufacturer to the end user. The demand generated by advertising, public relations, and sales promotion pulls the good or service through the channels of distribution. A push strategy, on the other hand, emphasizes personal selling to push the product through these channels. Traditionally, marketing communications practitioners focused on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization. Many trends in business can be attributed to marketing communications; for example: the transition from customer service to customer relations, and the transition from human resources to human solutions. How marketing communication become successful? For marketing communication to be successful, sound management decisions must be made in the other three areas of the marketing mix: the product, service or idea itself; the price at which the brand will be offered; and the places at or through which customers may purchase the brand. The best promotion cannot overcome poor product quality, inordinately high prices, or insufficient retail distribution. Likewise, successful marketing communication relies on sound management decisions regarding the coordination of the various elements of the promotional mix. To this end, a new way of viewing marketing communication emerged in the 1990s. It is called integrated marketing communication; this perspective seeks to orchestrate the use of all forms of the promotional mix to reach customers at different levels in new and better ways. Why integrated marketing communication is important? The evolution of the above mentioned perspective has two origins. Marketers began to realize that advertising, public relations, and sales were often at odds regarding responsibilities, budgets, management input and myriad other decisions affecting the successful marketing of a brand. Executives in each area competed with the others for resources and a voice in decision making. The outcome was inconsistent promotional efforts, wasted money, counterproductive management decisions, and, perhaps worst of all, confusion among consumers. Secondly, the marketing perspective itself began to shift from being market oriented to market driven. Marketing communication was traditionally viewed as an inside-out way of presenting the companys messages. Advertising was the dominant element in the promotional mix because the mass media could effectively deliver a sales message to a mass audience. But then the mass market began to fragment. Consumers became better educated and more skeptical about advertising. A variety of sources, both controlled by the marketer and uncontrolled, became important to consumers. News reports, word-of-mouth, experts opinions, and financial reports were just some of the brand contacts consumers began to use to learn about and form attitudes and opinions about a brand or company, or make purchase decisions. Advertising began to lose some of its luster in terms of its ability to deliver huge homogeneous audiences. Companies began to seek new ways to coordinate the multiplicity of product and company messages being issued and used by consumers and others. Thus, two ideas permeate integrated marketing communication: relationship building and synergy. rather than the traditional inside-out view, integrated marketing communication is seen as an outside-in perspective. Customers are viewed not as targets but as partners in an ongoing relationship. Customers, prospects, and others encounter the brand and company through a host of sources and create from these various contacts ideas about the brand and company. By knowing the media habits and lifestyles of important consumer segments, marketers can tailor messages through media that are most likely to reach these segments at times when these segments are most likely to be receptive to these messages, thus optimizing the marketing communication effort. Ideally, integrated marketing communication is implemented by developing comprehensive databases on customers and prospects, segmenting these current and potential customers into groups with certain common awareness levels, predispositions, and behaviors, and developing messages and media strategies that guide the communication tactics to meet marketing objectives. In doing this, integrated marketing communication builds and reinforces mutually profitable relationships with customers and other important stakeholders and generates synergy by coordinating all elements in the promotional mix into a program that possesses clarity, consistency, and maximum impact. Practitioners and academics alike, however, have noted the difficulty of effectively implementing integrated marketing communication. Defining exactly what integrated marketing communication is has been difficult. For example, merely coordinating messages so that speaking with one clear voice in all promotional efforts does not fully capture the meaning of integrated marketing communication. Also, changing the organization to accommodate the integrated approach has challenged the command and control structure of many organizations. However, studies suggest that integrated marketing communication is viewed by a vast majority of marketing executives as having the greatest potential impact on their companys marketing strategies, more so than the economy, pricing, and globalization. The importance of advertising in marketing communication Advertising has four characteristics: it is persuasive in nature; it is non-personal; it is paid for by an identified sponsor; and it is disseminated through mass channels of communication. Advertising messages may promote the adoption of goods, services, persons, or ideas. Because the sales message is disseminated through the mass mediaà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬as opposed to personal sellingà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬it is viewed as a much cheaper way of reaching consumers. However, its non-personal nature means it lacks the ability to tailor the sales message to the message recipient and, more importantly, actually get the sale. Therefore, advertising effects are best measured in terms of increasing awareness and changing attitudes and opinions, not creating sales. Advertisings contribution to sales is difficult to isolate because many factors influence sales. The contribution advertising makes to sales are best viewed over the long run. The exception to this thinking is within the internet arena. While banner ads, pop-ups and interstitials should still be viewed as brand promoting and not necessarily sales drivers, technology provides the ability to track how many of a websites visitors click the banner, investigate a product, request more information, and ultimately make a purchase. Through the use of symbols and images advertising can help differentiate products and services that are otherwise similar. Advertising also helps create and maintain brand equity. Brand equity is an intangible asset that results from a favorable image, impressions of differentiation, or consumer attachment to the company, brand, or trademark. This equity translates into greater sales volume, and/or higher margins, thus greater competitive advantage. Brand equity is established and maintained through advertising that focuses on image, product attributes, service, or other features of the company and its products or services. Cost is the greatest disadvantage of advertising. The average cost for a 30-second spot on network television increased fivefold between 1980 and 2005. Plus, the average cost of producing a 30-second ad for network television is quite expensive. It is not uncommon for a national advertiser to spend in the millions of dollars for one 30-second commercial to be produced. Add more millions on top of that if celebrity talent is utilized. Credibility and clutter are other disadvantages. Consumers have become increasingly skeptical about advertising messages and tend to resent advertisers attempt to persuade. Advertising is everywhere, from network television, to daily newspapers, to roadside billboards, to golf course signs, to stickers on fruit in grocery stores. Clutter encourages consumers to ignore many advertising messages. New media are emerging, such as digital video recorders which allow consumers to record programs and then skip commercials, and satellite radio which provides a majority of its channels advertising free. Marketing communication and public relations Public relations is defined as a management function which identifies, establishes, and maintains mutually beneficial relationships between an organization and the publics upon which its success or failure depends. Whereas advertising is a one-way communication from sender (the marketer) to the receiver (the consumer or the retail trade), public relations considers multiple audiences (consumers, employees, suppliers, vendors, etc.) and uses two-way communication to monitor feedback and adjust both its message and the organizations actions for maximum benefit. A primary tool used by public relations practitioners is publicity. Publicity capitalizes on the news value of a product, service, idea, person or event so that the information can be disseminated through the news media. This third party endorsement by the news media provides a vital boost to the marketing communication message: credibility. Articles in the media are perceived as being more objective than advertisements, and their messages are more likely to be absorbed and believed. For example, after the CBS newsmagazine 60 Minutes reported in the early 1990s that drinking moderate amounts of red wine could prevent heart attacks by lowering cholesterol; red wine sales in the United States increased 50 percent. The other benefit publicity offers is that it is free, not considering the great amount of effort it can require to get out-bound publicity noticed and picked up by media sources. Public relations role in the promotional mix is becoming more important because of what Philip Kotler describes as an over communicated society. Consumers develop communication-avoidance routines where they are likely to tune out commercial messages. As advertising loses some of its cost-effectiveness, marketers are turning to news coverage, events, and community programs to help disseminate their product and company messages. Some consumers may also base their purchase decisions on the image of the company, for example, how environmentally responsible the company is. Direct marketing and database marketing Direct marketing, the oldest form of marketing, is the process of communicating directly with target customers to encourage response by telephone, mail, electronic means, or personal visit. Users of direct marketing include retailers, wholesalers, manufacturers, and service providers, and they use a variety of methods including direct mail, telemarketing, direct-response advertising, and online computer shopping services, cable shopping networks, and infomercials. Traditionally not viewed as an element in the promotional mix, direct marketing represents one of the most profound changes in marketing and promotion in the last 25 years. Aspects of direct marketing, which includes direct response advertising and direct mail advertising as well as the various research and support activities necessary for their implementation, have been adopted by virtually all companies engaged in marketing products, services, ideas, or persons. Direct marketing has become an important part of many marketing communication programs for three reasons. First, the number of two-income households has increased dramatically. About six in every ten women in the United States work outside the home. This has reduced the amount of time families have for shopping trips. Secondly, more shoppers than ever before rely on credit cards for payment of goods and services. These cashless transactions make products easier and faster to purchase. Database marketing is a form of direct marketing that attempts to gain and reinforce sales transactions while at the same time being customer driven. Successful database marketing continually updates lists of prospects and customers by identifying who they are, what they are like, and what they are purchasing now or may be purchasing in the future. By using database marketing, marketers can develop products and/or product packages to meet their customers needs or develop creative and media strategies that match their tastes, values, and lifestyles. The importance of Sales promotion, sponsorships and exhibitions. Sales promotions are direct inducements that offer extra incentives to enhance or accelerate the products movement from producer to consumer. Sales promotions may be directed at the consumer or the trade. Consumer promotions such as coupons, sampling, premiums, sweepstakes, price packs, low-cost financing deals, and rebates are purchase incentives in that they induce product trial and encourage repurchase. Consumer promotions may also include incentives to visit a retail establishment or request additional information. Sales promotions can motivate customers to select a particular brand, especially when brands appear to be equal, and they can produce more immediate and measurable results than advertising. However, too heavy a reliance on sales promotions results in deal-prone consumers with little brand loyalty and too much price sensitivity. Sales promotions can also force competitors to offer similar inducements, with sales and profits suffering for everyone. Sponsorships, or event marketing, combine advertising and sales promotions with public relations. Sponsorships increase awareness of a company or product, build loyalty with a specific target audience, help differentiate a product from its competitors, provide merchandising opportunities, demonstrate commitment to a community or ethnic group, or impact the bottom line. Like advertising, sponsorships are initiated to build long-term associations. Exhibits, or trade shows, are hybrid forms of promotion between business-to-business advertising and personal selling. Trade shows provide opportunities for face-to-face contact with prospects, enable new companies to create a viable customer base in a short period of time, and allow small and midsize companies that may not be visited on a regular basis by salespeople to become familiar with suppliers and vendors. Because many trade shows generate media attention, they have also become popular venues for introducing new products and providing a stage for executives to gain visibility. When we talk about Personal selling, it includes all person-to-person contact with customers with the purpose of introducing the product to the customer, convincing him or her of the products value, and closing the sale. The role of personal selling varies from organization to organization, depending on the nature and size of the company, the industry, and the products or services it is marketing. Many marketing executives realize that both sales and non-sales employees act as salespeople for their organization in one way or another. Personal selling is the most effective way to make a sale because of the interpersonal communication between the salesperson and the prospect. Messages can be tailored to particular situations, immediate feedback can be processed, and message strategies can be changed to accommodate the feedback. However, personal selling is the most expensive way to make a sale. Marketing communication and Internet marketing Just as direct marketing has become a prominent player in the promotional mix, so too has the Internet. Web sites provide a new way of transmitting information, entertainment, and advertising, and have generated a new dimension in marketing: electronic commerce. E-commerce is the term used to describe the act of selling goods and services over the Internet. In other words, the Internet has become more that a communication channel; it is a marketing channel itself with companies such as Amazon.com, eBay, and others selling goods via the Internet to individuals around the globe. In less than 10 years advertising expenditures on the Internet will rival those for radio and outdoor. Public relations practitioners realize the value that web sites offer in establishing and maintaining relationships with important publics. For example, company and product information can be posted on the companys site for news reporters researching stories and for current and potential customers seeking information. Political candidates have web sites that provide information about their background and their political experience. The interactivity of the Internet is perhaps its greatest asset. By communicating with customers, prospects, and others one-on-one, firms can build databases that help them meet specific needs of individuals, thus building a loyal customer base. Because the cost of entry is negligible, the Internet is cluttered with web sites. However, this clutter does not present the same kind of problem that advertising clutter does. Advertising and most other forms of promotion assume a passive audience that will be exposed to marketing communication messages via the mass media or mail regardless of their receptivity. Web sites require audiences who are active in the information-seeking process to purposely visit the site. Therefore, the quality and freshness of content is vital for the success of the web site. International Marketing Communications and Cultural Issues. There are a whole range of cultural issues that international marketers need to consider when communicating with target audiences in different cultures. Language will always be a challenge. One cannot use a single language for an international campaign. For example, there are between six and twelve main regional variations of the Chinese languages, with the most popular being Mandarin, followed by Wu, Min, and Cantonese. India has 22 languages including Assamese, Bengali, Bodo, Dogri, Gujarati, Hindi, Punjabi, and Tamil to name but a few. Of course language choice could affect branding choices, and the names of products and services. Hidden messages and humor would be especially tricky to convey. Famous examples include the Vauxhall Corsa, which was called the Nova in the United Kingdom of course No VA! Would not be an acceptable name in Spanish. A similar problem was left unaddressed by Toyota, with their MR2 in France (think about it!). Design, symbolism and aesthetics sometimes do not transcend international boundaries. For example Japanese aesthetics sometimes focus upon taste and beauty. Also look at Japanese cars from the front they have a smiling face. The manner in which people present themselves in terms of dress and appearance changes from culture to culture. For example in Maori culture, dress plays a central role with everyday clothing differing greatly from ceremonial costume. Whereas in Western business-culture the standard uniform tends to be a conservative collar and tie. Conclusion From the above discussions we can see that marketing communication has become an integral part of the social and economic system. Consumers rely on the information from marketing communication to make wise purchase decisions. Businesses, ranging from multinational corporations to small retailers, depend on marketing communication to sell their goods and services. Marketing communication has also become an important player in the life of a business. Marketing communication helps move products, services, and ideas from manufacturers to end users and builds and maintains relationships with customers, prospects, and other important stakeholders in the company. Advertising and sales promotion will continue to play important roles in marketing communication mix. However, marketing strategies that stress relationship building in addition to producing sales will force marketers to consider all the elements in the marketing communication mix. I hope, In the future new information gathering techniques will help marketers target more precisely customers and prospects using direct marketing strategies. New media technologies will provide businesses and consumers new ways to establish and reinforce relationships that are important for the success of the firm and important for consumers as they make purchase decisions. In the coming years I believe, Internet will become a major force in how organizations communicate with a variety of constituents, customers, clients, and other interested parties.

Ways Of Selecting Romantic Par :: essays research papers

Ways of selecting romantic partners There has always been a belief that men and women differ in their ways of selecting romantic partners in terms of characteristics in their mates. For example, men have always been perceived to place more importance in size of breasts in women. Likewise, women have been perceived to place more importance on height of the men they are interested in and their build. This study is to find out whether these social stigmas are true in a typical large college campus dealing with subjects that are around the age of 18~19 years. Surveys were used to have the subjects rate the importance of characteristics of men and women that are typically looked at when either sex are looking for romantic partners. The research in question is, ';Gender Differences in Selecting Romantic Partners.'; There were previous researches and surveys done on this subject. There are five such studies that best relate to the research topic. The first appeared in Sex Roles. The article was titled 'Sex Differences in Factors of Romantic Attraction.'; The second appeared in Psychological Reports and was titled, 'Men's Preferences in Romantic Partners: Obesity vs. Addiction.'; The third appeared in College Student Journal and was titled, 'College Students' Homogamous Preferences for a Date and Mate.'; The fourth appeared in Sex Roles titled, 'Pursuit of Nontraditional Occupations: Fear of Success or Fear of Not Being Chosen?'; The last article appeared in Psychological Bulletin titled, 'Gender Differences in Mate Selection Preferences: A Test of the Parental Investment Model.'; The first article, 'Sex Differences in Factors of Romantic Attraction'; was written by Jeffrey S. Nevid. His studies method included an anonymous survey in a college classroom consisting of only heterosexual males and females around the age of 19 to 22 years. The author wanted to see if the popular belief of males placing such physical aspects such as breast size and buttocks size influenced their choice of romantic and sexual partners. He also included females in his studies. In his survey, many physical attributes were presented and the numbers showed that when choosing sexual partners, both men choosing romantic partners, personal characteristics were given more importance than physical. The second article, 'Men's Preferences in Romantic Partners: Obesity vs. Addiction'; was written by Sarah Sitton and Sharon Blanghard. The studies conducted by the two women were done using classified ads. The study was done to compare how

Csr on Chevron and Kellogg’s

Introduction In business world companies are interested in how to maintain or increase shareholder values and profit. So, in order to give something back to the general public, those companies have to assume their responsibilities by being aware of the effects of their activities in the community and take measures to control them because this can affect the community and the environment by polluting the air, destroying the ecosystem, over using natural resources and so on.CSR is often called corporate citizen which means that companies should be good neighbors of the community not to work against it but collaborate with the citizen or the society in order to increase their welfare, to make a community a better place to live. (catalyst consortium, july 2002) What Corporate Social Responsibility is all about? In the other hand companies have to limit the excess damage on the environment, and help people in the economic development this is a way of behaving ethically in a business, coop erate with loyal spirit, ethical values, global measures and develop a general positive impact of the business on the society. hen a company choose to be socially responsible they better be prepared to go through some difficulties and critics about the way they operate, and the goals they want to achieve and must not forget the main purpose of the business which is making profit, Development: Chevron’s background: * CHEVRON is an American second oil company which has been founded in 1879 by an American group of explorers since then chevron has changed its name more than once but it took its name â€Å"chevron† in 1984 and it has worked with many other oil companies like Texaco and many more, the company now have 58,000employees and 4,000 service station employees. chevron, 2011) * KELLOGG’S is a company which produce product comes from cereals the company has started in 1906 by W. K KELLOGG’S in USA, it started with 44employeees but now it has become one of the big company in the world which sell its products in about 180 countries around the world (kellogg's, 2011) So now we are going to see how these companies operate in social responsibility in environment and community its work in As chevron company which produce oil, it has a huge responsibility to defend its activities for it to keep a good impression from the society so this is how it operate in CSR:Environment| chevron| Kellogg’s| | * protect environment in Indonesia include animals in a park by providing it energy and support guards * Promote agriculture and help farmers in that same region * Water treatment : like clean a pond into fresh water so that people can use the former pond in agriculture * Create committee called ESHIA (environment, social and health impact assessment), in charge of studying a project prior to execution to ensure if is not a threat or a danger to the environment so that the ESHIA can see how to avoid it or reduce the negative consequences i t have on the environment(chevron, 2011)| * its aim is to decrease the quantity of GHG they send into the atmosphere * new system of environment protection called K-CAPP (cares about people and planet) in supervising every Kellogg’s factory in context of avoid danger * prevent lack of water: reduce water consummation of their product where they replace the former method of cleaning their crops with dry technique to the wet system of cleaning * packaging recycle : the statistics shows that 93% of Kellogg’s waste is recycled and the 7% is used in nursing animals and producing energy (kellogg's, 2010)|CHEVRON and KELLOGG’S are both involved in the conservation of the environment and try to limit the damages caused by their activities on the ecosystem and guaranty the safety of the people who are using their products, it comes to wonder if what companies tell us is real . For example the consequences of CHEVRON’s operations in Ecuador’s Amazon where th ey have intentionally threw 18. 5 billion gallons of toxic waste have caused cancer, birth defects, death and damages to the surrounding of the city dwellers. And what’s more the recent case of oil spillage which caused serious problem to the environment in Brazil. (Rain forest action network, 2010). Another example of a company which their report is not the same as their activities on the field is the British oil company called BP.Indeed they say that they are doing the CSR based on what their former president said â€Å" we want to operate in a friendly environment in order of renewable and lasting energy with a genuine concern for the environment â€Å" but this is different of what happened these past years , as a matter of fact in 2010 the release of oil in the gulf of Mexico damaged almost everything near the coast , people lost their jobs, some of the species who were living there died, and still now there is a problem of cleaning the water in the gulf because it has been pollute. So based on this example we can ask ourselves if there is a real CSR in BP and CHEVRON’s operations when they cannot control the dangerousness of their activities and be more careful about their effects on people and the environment. ommunity| Chevron | Kellogg’s| | * promote small enterprises where it invest about 25$million * create new jobs and train employees, like in Luanda (Angola) about 143 new jobs were created in 2010 * In education , 2000 students got entrepreneur courses and provide trainings to teachers but in partnership with UNESCO and UNICEF * chevron and bank of Angola collaborate to facilitate people to get loan for their business development * with the partnership of a project called PROAGRO they assist farmers to increase their productivity * provide vaccination in Angola and Congo to eradicate a disease called polio chevron and its partners invested about 29million $ in medical training in 20 past years (chevron, 2011)| * provide brea kfast to school’s children around the world so that program cost about $400,000 no profit * donate cashes and kellogg’s product to assist people in Japan , Haiti, Australia caused by the disaster, when in 2010 * in 2011 it donate $500,000 to the American cross to give their hand in Japan during the disaster ,and also it intervene in Chile after 1month in Mexico * 165 children received scholarship for them to continue their studies * Encourage children to practice sport when it sponsors schools in Sweden . (kellogg's, 2010)| KELLOGG’S show us their involvement in community welfare but we still find some customers complaining about the ingredients of their products , which is increasing obesity among people in USA (Robinson, 2010) and there are other companies such as NIKE , where employees work in a bad condition , children working in their factories ,over time work and all of that they just earn a miserable salary which doesn’t match on the efforts they p ut into the manufacturing of the product which the company will sell at high price.But they defend themselves by saying that there are not implied in this situation because they design the product and retailers produce them so they pretend there are not involved in the manufacturing process therefore, not linked to the situation they are accused for ,even if they are indirectly implied they have to control every single thing which is done under their name and which could affect their reputation, so this is a lesson to other companies that social responsibility starts within the organization with their employees before it spread out to the community , because those employees are one of the most reliable advertising tool of the company . So they have interest to treat them well for them to insure the confidence of customers and employees (stephen p. , 2003) CSR is not only community which benefit from it but also companies ,when there are doing CSR this is a kind of advertising or sav e their reputation , and attract more confidence from their customersConclusion: we can’t blame all companies which are not doing CSR or to do it wrong, because it’s not always about managers of the company who don’t want to do it but there are shareholders who don’t want to spend their money in CSR all they want is to insure the maximization of their profit and there are those which avoid criticize or being treated as hypocrisy and always be compared to others, try to please the community by doing CSR, (KARNANI, 2010) but also increase their profit and social responsibility and still reducing dangers of their operations ,because there are those companies which think that doing CSR is about spending money which will give them more expenditures by participating in for example charitable activities . (two tomorrows, jun 2009) and manager don’t know how to differentiate till now , a social responsibility and social responsiveness , which is make a pra ctical decisions about the societal actions in which it operate for its to satisfied some expressed social needs because is guided by social norms , because manager focus just on things which increase profits, and this is most of the time because of some shareholders who don’t want to spend their money in CSR , yes, is all businessman want but they can just try to do good hings to the society not just economic but also socially, by starting with their employees they work with by facilitate them and give them some opportunities. So if all all companies , instead of using a lot of money in advertising , to use it in charities this can be a good advertisement by doing good also to the society and the environment they work in ,and for those which do it already, they need to improve their way of doing CSR not only to advertise and restore the reputation, This is not only about doing things ethically or to fill their CSR report but also conduct the business in a responsible manner not because there are required to do it but because it’s their duty. (baker, jun 2004) . o do like KELLOGG’S, CHEVRON, BP , NIKE and many others are doing, because they owe it to the society and the environment ,for example by improving working condition of their employees ,expanding employees rights and increasing job security, building schools to develop education ,in case of health also distribute medicines and construction of hospitals, and offer opportunities their employees and let people who are in same area take advantage of their presence by offering them jobs or constructing infrastructures,†¦ (businessdictionary. com, 2011) People don’t just need words or CSR report on their website , they just want to see proof of what companies are capable to do for the society not only economically but also socially because developing a place while it’s environmentally dying doesn’t mean any sense ,so companies have to see how to improve their CS R in those sector.

Free Essays on Virgina Satirs Humanistic Therapy Theory

Virginia Satir differed from other family therapy theorists in that her methods focus on the positive or healthy aspects of the family rather than the â€Å"problem†. She believed that the â€Å"problems† that arose within a family were based upon the healthy intentions of its members, which were not expressed in an authentic manner. This resulted in a variety of communication breakdowns in the family and the inability of the family members to express their feelings in an authentic manner. Satir used therapy to build self-esteem and to allow the clients to grow in a healthy way through various therapeutic techniques (Lawson & Prevatt, 1999). In Satir’s model there are four communication styles that are adopted by family members when they are afraid to voice their true feelings. She labels these as poses and it is the therapist’s job to allow the family to feel comfortable enough to be able to recognize the poses and show their authentic feelings. The poses are placating (weak, dependent), blaming (superior, accusatory), computing (cold, analytical), and distracting (refuses to acknowledge situation). Gentle, guiding techniques are used in this therapy (Lawson & Prevatt, 1999). To help the family members recognize the poses they assume and help them to discuss their authentic feelings, Andreas (1991) reviewed and identified seven main themes for a therapist to follow when using Satir’s approach: 1. Focusing therapy on the positive outcome rather than the traumatic past event or problem. 2. All people are inherently good and most intentions are positive even if they appear not to be; thus the therapist needs to develop a gentle and comforting relationship with the clients. 3. Look to develop healthy interactions between family members rather than fixate on destructive behaviors. 4. Therapists are more like life coaches than authoritative dictators in therapy. The more gentle the therapist, the more comfortable the cl... Free Essays on Virgina Satirs Humanistic Therapy Theory Free Essays on Virgina Satirs Humanistic Therapy Theory Virginia Satir differed from other family therapy theorists in that her methods focus on the positive or healthy aspects of the family rather than the â€Å"problem†. She believed that the â€Å"problems† that arose within a family were based upon the healthy intentions of its members, which were not expressed in an authentic manner. This resulted in a variety of communication breakdowns in the family and the inability of the family members to express their feelings in an authentic manner. Satir used therapy to build self-esteem and to allow the clients to grow in a healthy way through various therapeutic techniques (Lawson & Prevatt, 1999). In Satir’s model there are four communication styles that are adopted by family members when they are afraid to voice their true feelings. She labels these as poses and it is the therapist’s job to allow the family to feel comfortable enough to be able to recognize the poses and show their authentic feelings. The poses are placating (weak, dependent), blaming (superior, accusatory), computing (cold, analytical), and distracting (refuses to acknowledge situation). Gentle, guiding techniques are used in this therapy (Lawson & Prevatt, 1999). To help the family members recognize the poses they assume and help them to discuss their authentic feelings, Andreas (1991) reviewed and identified seven main themes for a therapist to follow when using Satir’s approach: 1. Focusing therapy on the positive outcome rather than the traumatic past event or problem. 2. All people are inherently good and most intentions are positive even if they appear not to be; thus the therapist needs to develop a gentle and comforting relationship with the clients. 3. Look to develop healthy interactions between family members rather than fixate on destructive behaviors. 4. Therapists are more like life coaches than authoritative dictators in therapy. The more gentle the therapist, the more comfortable the cl...

Enzyme lab report Essays

Enzyme lab report Essays Enzyme lab report Paper Enzyme lab report Paper Enzymes are catalysts which are chemical substances that reduce the amount of activation energy needed for the reaction to begin. All enzymes are all proteins or RNA molecules that speed up metabolic reactions and help to break down poisonous chemicals in the organisms body. An enzyme will only react if the enzyme fits well with the substrate, which is why they are similar to a lock and key. The substrate will bind to the enzyme at the active site and when this happens a slight change in the shape of the enzyme will occur. This change of shape binds the enzyme to shape of the substrate and then weakens the chemical bonds of the substrate. When this happens it produces the activation energy that is needed for a chemical reaction to take place. The enzyme will only bind correctly with the substrate if the environmental conditions are to their liking. They like to work at room temperature and at the neutral range of PH. After the reaction the enzymes are not destroyed or changed and can be reused. Activation energy is what is needed for many chemical reactions to take place and for most reactions the amount of activation energy is very high. Grafton 2012) and (Possibilities and Hops 2009) Hypothesis (sees): If extreme changes in temperature affect the enzyme, then lowering or raising the temperature by amounts far out of normal range will cause the enzyme to function incorrectly. If extreme changes to the pH level affect the enzyme, then lowering or raising the acidity or alkalinity by drastic amounts wil l cause the enzyme to not work correctly. Procedures: Get safety goggles and put them on. For the normal catalane activity first put some hydrogen peroxide into a clean test tube, and then use tweezers to put a small piece of chicken liver in the test tube. Then push the liver down into the hydrogen peroxide using a stirring rod, and watch the bubbles of oxygen being leased. This heated up the test tube which was another clue that this reaction was an exercising reaction. After observing this then get another clean test tube and hydrogen peroxide in it and add a small piece of liver and watch the reaction occur in this one too and give off a lot of oxygen bubbles as well. After this, pour the liquid into yet another clean test tube and think about what would happen if more liver was placed in this liquid. Place the liver into the liquid mixture of hydrogen peroxide and liver and the new mixture didnt fizz as much as with just the hydrogen peroxide and one thing of liver. The thought of what would happen when adding more liver to the mixture was correct because it was thought that the mixture would cause a smaller reaction and it did. If more hydrogen peroxide was then added to the liver from the previous steps then there would be a more gas releasing reaction than adding more liver. Test this and it was true that more hydrogen peroxide would cause a larger reaction. This proves that enzymes, such as chicken liver are reusable, while the substrates, such as hydrogen peroxide, are not. Next get four clean test tubes and put equal amounts of hydrogen peroxide in ACH and put a small piece of liver in one, a small piece of potato in another, the third a small piece of apple, and to the last one a small piece of carrot. After putting these in their respective test tubes, record the reaction rate of each substance in Table 1 and say that potato and liver were the only ones that contained catalane. Next part of the experiment was testing the effect of temperature on catalane. Put a piece of liver into the bottom of a clean test tube and then cover it with a small amount of distilled water and placed the test tube in a boiling water bath or five minutes, make sure to use the test tube holder when handling the hot test tube. Predict that that the boiling of the liver would not have a very big reaction, if one at all. Remove the test tube from the hot water bath and cool it, then pour out the water and added some hydrogen peroxide and see that there was no reaction, which meant the prediction was correct. After observing this, put equal amounts of liver into three clean test tubes and poured hydrogen peroxide in three other clean test tubes and then place one of each into an ice bath, room temperature water bath, and hot water bath. Then predict that the hot water bath and the ice water bath will have the smallest reactions because enzymes do not like to bind to their substrates when there are drastic temperature changes. After three minutes pour each test tube of hydrogen peroxide into its respective tube of liver and observe what happened. Record the reaction rates in Table 2, and then graph the estimated reaction rate as a function of temperature on Graph 1 . The prediction was right because the ice bath one barely reacted, the hot water one didnt at all, and the room temperature had the biggest reaction. Conclude that the optimum temperature or catalane is room temperature. The reaction for the cold water bath and hot water bath happened as it did because enzymes will not bind to their substrates when there are drastic changes to the environment. The last part of the experiment was testing the effect of pH on catalane. First add hydrogen peroxide to three clean test tubes. The first test tube had some hydrochloric acid added to it to get an acidic pH and the second test tube had a smaller amount of hydrochloric acid added to it than the first test tube along with some sodium hydroxide to obtain a neutral PH. Then the last test tube had ore sodium hydroxide than the second one and that gave it a basic PH. Then predict what would happen when the catalane reaction when placed in an acidic environment, a neutral environment, and a basic environment. Thought the acidic one would have no reaction, the neutral one would have the most reaction, and the basic one would have a rather small reaction. Next add a small piece of liver to each test tube and record the reaction rates in Table 3, and then make a graph of the reaction rates on Graph 2. The optimum pH on catalane is neutral. The effect of low pH is no reaction, neutral pH is a fairly good reaction, and basic H is a small reaction for enzyme activity, which means that the predictions were correct. Data and Observations: Table 1: Relative Reaction Rates of Catalane From Various Tissue Types Sample Rate of Enzyme Activity (0-5) Observations of Enzyme Activity Liver 4 Very many bubbles; quickly fizzes and for long time Potato 2 A few bubbles, so slightly fizzy Apple No activity, so no reaction Carrot Table 2: Relative Reaction Rates of Liver Catalane as a Function of Temperature Temperature co Little reaction, so few bubbles Room Temperature A lot of big bubbles building up 1 coo No reaction so there were no bubbles Table 3: Relative Reaction Rates of Liver Catalane as a Function of pH pH of Sample Acid No bubbles Neutral Quite a few bubbles Base A few bubbles Results and Discussion: From the tables and graphs filled with the data I collected by doing the lab I can draw some conclusions about what affects different changes in pH and temperature have on the reactions of enzymes. I learned that enzymes function the best when they are kept in their normal range of temperature and PH. Enzymes work the best at room temperature and at a neutral PH. Room temperature is the optimum temperature for enzymes, and I also learned that they like it better at CO than at ICC. The best pH for enzymes is neutral and the second best is basic and what they do not perform well at is acidic. So I concluded that enzymes do not like to function correctly unless they are at their optimum pH levels and temperatures, which is why they need to have a fairly stable environment to function in. This tells me that the cells I worked with can only function correctly when they are in a stable environment, with a room temperature and a neutral PH. Analysis: By analyzing the data I collected I can make a generalization about the activity of all enzymes. The generalization can make is that enzymes work more efficiently when they are in their normal range of temperature and pH, and not when there are drastic changes to their environments. This picture is courtesy of http://WV. . Mortimer. Co. K/enzymes/enzymes. HTML First the substrate will bind to the enzyme at the active site, and then the next step is that the enzyme will slightly change shape as the substrate binds to it. After this the enzyme conforms to the shape of the substrate and then the products are released which is the activation energy need to have a chemical action and to speed it up. When the heat produced by the reaction of the enzyme catalane and hydrogen peroxide occurs in living cells, it gives off the product of activation energy. This is needed for any chemical reaction to begin and the enzyme makes this to speed up the rate of reaction time. The conditions that I tested that slowed down or stopped the enzyme catalane were the raising or lowering in temperature or being placed in an acidic or basic location. These conditions resulted in the stopping or slowing down of the catalane because it was a drastic change from the enzymes normal environment which caused the enzyme and substrate to not bind correctly.

Tokyo Travel Itinerary

Tokyo Travel Itinerary Tokyo Travel Itinerary I have decided to leave for Tokyo, Japan on December 9, 2011 which is a Friday, and return on December 18, 2011 which is a Sunday. My round trip ticket will cost me $1282. The outbound flight will last almost 12 hours which will bring me to Tokyos Narita International Airport on December 10, 2011, a Saturday afternoon. My $2500 sojourn in the chosen destination will officially start on a Sunday. It is nerve-racking and exciting at the same time. Before I get to my itinerary though, I need to get my requirements ready. First, I will need a U.S. passport. Its a good thing I have one already, which will not expire in the next 6 months. But if I hadnt, it would take me 4 to 6 week to process a U.S. passport application. For a U.S. adult citizen to apply for a passport, anyone can go online to http://travel.state.gov/ which will show you the whole process. A brief rundown is as follows: submit in person a completed Form DS-11, evidence of U.S. citizenship, identification, a photocopy of the identification document(s), payment for fees which amounts to $165, and one passport photo. Since I would be visiting for less than 2 weeks, I wont need a visa. This privilege can extend up to 90 days, and is called visa-free stays. When I get there, it would be important for me to take note of the U.S. Embassys address in Tokyo in case I lose my passport or if I find myself in a difficult, tight situation. No one knows what can happen in a foreign land, right? Anyway, it is located in 1-10-5 Akasaka, Minato-ku, Tokyo 107-8420, and their number is 81-3-3224-5000. It would also be prudent of me to enroll in a free service by our government, the Smart Traveler Enrollment Program, which will keep me up-to-date with important safety and security announcements, and help my family get in touch with me in case of an emergency. Japan is a highly developed country, and Tokyo is its capital. Although it has widely available tourist facilities, some areas remain to be off limits such as the coastal areas of Northeast Japan still recovering from the aftermath of the earthquake and tsunami last March, and also areas within 20 kilometers of the Fukushima Daiichi Nuclear Plant. Radiation however is believed to impose low health and safety risks if exposure lasts less than a year. Occasional aftershocks, however, are reportedly common to be felt in all of Japan. As for terrorist incidents, there had been none since 1995. So I it is quite safe to visit Tokyo. Before setting the dates for my long-awaited travel, I was told to visit our family doctor to have my health checked and get vaccinations that I needed before my journey. It was fortunate that I had planned this well over 6 weeks ago, so there was time for the vaccines to take effect. Routine vaccine shots I received were for influenza, chickenpox, polio, measles, mumps, rubella, diphtheria, pertussis, and tetanus. If I had planned on going to rural farming areas, I would have also received shots for Japanese encephalitis. Also, avian flu still thrives in Japan, so I was advised to steer clear of birds and chickens. Other suggestions my doctor gave me were to avoid unpasteurized dairy products, wash my hands often with soap and water or alcohol-based gel, especially before eating. Other valuable information on health safety can be found in http://wwwnc.cdc.gov/travel/. Japans language is Japanese, and their currency is Japanese Yen. One U.S. dollar is approximately equivalent to 78 Japanese Yen. Standard of living is definitely high and one of the highest in the world. As for my itinerary, I will be spending 7 days wandering around Tokyo, and maybe spend a day or two in nearby Kamakura, Yokohama, and Kyoto. It is winter time now, and Tokyo experiences relatively mild winters with little or no snowfall, so I imagine the weather to be really nice. After arriving in Narita International Airport, I will catch the JR Narita Express to get to Shinjuku. I have booked myself in Rose Garden Hotel, which is a 3-star hotel, charging $34 a night which is not too bad and actually one of the least expensive hotels in the area. This is where Ill be staying for the rest of my trip. I have chosen Shinjuku since it is centrally located and has numerous links for transport. Official Day 1: Sunday I will start my day in Shibuya and go to Meiji Jingu Shrine which is a Shinto shrine located within a forest of 175 acres. This area is covered by 120,000 evergreen trees, and visited as a place for recreation and relaxation in the heart of Tokyo. Around Shibuya are major trendy shopping centers and is considered the fashionable district of Tokyo. In the afternoon, I will have a chance to witness the fashion in Harajuku which is purportedly a spectacle not to be missed. Cafes and restaurants will usher me into the evening. Official Day 2: Monday Kyoto I have made reservations for a Kyoto day tour. My mode of transportation from and back to Shinjuku will be the bullet train. The tour will take me to Kinkaku-ji, also known as the Temple of the Golden Pavilion, which is a Zen Buddhist temple. It is one of the most famous buildings in the whole of Japan. Up next is Heian Shrine which is another Shinto shrine. Then the Otowa-san Kiyomizu-dera which is an independent Buddhist temple that has a great view of Kyoto from its soaring veranda. Next is the Kyoto Imperial Palace, the residence of the Imperial family until the capital was relocated to Tokyo in 1869. Then the SanjÃ… «sangendÃ…  or the Hall of the Lotus King which houses 1001 statues going as far back as the 13th century. And finally, the NijÃ…  Castle which is a flatland castle. Official Day 3: Tuesday Day 3 will be another day tour to see Mt. Fuji through the bullet train. Lunch will be served on the famous mountain, then attend a cruise on Lake Ashi and ride aerial cableway at Mount Komagatake while revelling the view of Hakone National Park. Official Day 4: Wednesday Kamakura and Yokohama This time I will be going to Kamakura and Yokohama via the Shonan-Shinjuku line to Ofuna Station, and transfer to Yokosuka line to Kamakura Station, and transfer again to Enoshima Dentetsu line to Hase Station. From the Hase Station, it will be a 500-meter walk to reach the Kotokuin Temple where the Great Buddha resides. Then off to Hase-dera which is one of the great Buddhist temples. Next will be Tsurugaoka Hachiman-gÃ… « which is the most important Shinto shrine in Kamakura. Then Tsurugaoka Hachiman-gÃ… «which is the most significant shrine in Kamakura. Then off to Yokohama through the Rapid Airport Narita train to see the Yokohama Landmark Tower, Yokohama Museum of Art, the Ferris Wheel at Yokohama Cosmo World, the Nippon Maru - Sail training Ship and the Yokohama Maritime Museum. Official Day 5: Thursday This time I will head to the Ueno Park which has the Toshogu Shrine, Bentendo Hall Temple, Tokyo National Museum, National Museum of Western Art, and the Tokyo National Science Museum. Official Day 6: Friday Day 6 will be yet another day tour to Toshogu Shrine, Lake Chuzenji, Nikko World Heritage, and Kegon Waterfall. Official day 7: Saturday My last official day in Tokyo, I will spend in central Tokyo. First stop will be the observation deck of Tokyo Metropolitan Government Building for its breathtaking view. Then the Shinjuku Gyoen National Garden which is said to be lovely. Next stop will be Ginza for my final shopping before I come back State side. It was exhausting planning this trip but I imagine it to be worth all the headache it had caused me the past days. I am excited to immerse myself in a very foreign culture, get to know a few of the locals, and see the world from a Japanese perspective. This will be enlightening as well as educational for me. I cannot wait.

Business Essay Example | Topics and Well Written Essays - 500 words - 29

Business - Essay Example The aspect of King Arthur to be fully owned by employees implies that all its operations are done in accordance with the decisions of the employees. This model implies that employees are provided with ownership interest. The firm provides the employees with aspects like stock ownership, which may hardly have any up-front cost to such employees. In such a case, the employees take a key role in running the business organization including making informed decisions. Again, unlike other models where employees are completely kept out of issues concerning the business management, employees would have a feeling of accountability and would be pressurized by not only motivational factors but also factors associated with business ownership (Lewis,11). Working at the King Arthur Flour has a number of benefits. Unlike working in other business organizations where employees are kept in the dark as far as decision-making processes are initiated, working in this business organization would provide an employee with the advantage of being in a position to contribute to the business success. In cases where employees have no ownership to the firms they work in, it follows that the only motivational factor is the compensation. In the case of King Arthur Flour, employees understand that their efforts would yield some personal benefits. To the firm, benefits such as retaining good employees are achieved. This kind of ownership attracts and retains good employees. Small businesses or some business organizations that are perceived to have less attractive working environments have difficulties to attract or retain good employees (Lewis pg9). This happens as every good employee strives to get a bright chance in a good organization. Another benef it would be the aspect of buying out ownership. This happens when the original owners intends to leave

Discussion--Political and Legal Environment Essay

Discussion--Political and Legal Environment - Essay Example A strong legal framework is necessary to protect the intellectual property of businesses. In places such as China companies are subject to theft of intellectual property due to piracy and counterfeit products. The political environment of a country is as important as the economic environment. It is hard for companies to negotiate incentives and governmental help in places were the governments do not have good relations with corporations. â€Å"The political environment is a key component of the business environment that dictates greatly on the success of your home business† (Bluntpolitics). The regulations of governments can impose barriers that increase the cost of doing business in a country. In the United States the tough environmental regulations are forcing companies in certain industries to leave the country in search for locations with more relax environmental regulations. Labor laws also influence the profitability of a company. Countries with low minimum wages are att ractive for companies that have labor intensive operations. The moral conduct of a country affects the operations of a corporation. In many parts of the world bribing a governmental official is part of doing business. I am completely opposed to bribing others. Bribes are an unethical event that should always be avoided at all costs. Whenever a company gives a bribe to another person or governmental official they will enter into an unpleasant arrangement that could backfire because the person that bribes them might continue to pressure the company for more money. The sub-Saharan African region is the place with the greatest incidence of bribery worldwide (Google). Companies must also protect their intellectual property whenever they are going business outside the United States. It takes a lot of money in research and development to create new products. In the pharmaceutical industry companies spend an average of $359 million to develop a new drug (Ca-biomed). I fully support

Hominid activity Research Paper Example | Topics and Well Written Essays - 1000 words

Hominid activity - Research Paper Example farensis, the â€Å"Hadar Skull† and the "First Family," all discovered in Hadar, Ethiopia in 1974, 1992 and 1975 respectively and the Laetoli Footprints discovered in Tanzania by Mary Leakey in 1978. ‘Lucy’, the first A. afarensis find at Hadar, Ethiopia,  in 1974, dated at 3.2 million years old. The primary indicator of Lucy’s sex being female was the wide pelvic opening. Lucy had both ape and human features: the creature had apelike facial proportions that included a flat nose with a protruding/projected lower jaw suspending small canine teeth; had smaller braincase (approximately 1/3 in size to that of the modern man); had bipedal characteristics with divergent big toes such as those used by the modern apes. Additionally, Lucy had an upward-pointing shoulder joint and a hand with a powerful wrist and curved fingers (PBS, Riddle of the Bones: What did they look like?). With a near-complete set of fossilized backbones as well as an intact upper leg bone, the discovery revealed that Lucy was about three-and-a-half feet tall. The creature had scars of muscle attachment on her skeleton suggesting that Lucy was strongly built. It had both ape like and human fe atures that included long dangling arms. The above features indicate clearly that Lucy (A. afarensis) was an upright walking creature, but also lived on trees-evidenced by suspensory features of the dangling arm (the upward-pointing shoulder joint as well the divergent big toes). A sensational discovery at the time, the 75 long trail of crisp Laetoli footprints- discovered by Mary Leakey in 1978 was a great deal of breakthrough in resolving the debate surrounding the bipedal nature of the early hominids. The maker of the footprints lived approximately 3.6 million years ago walking across wet ashfall. According to the records from the Matriarch of fossil hunting Leakey family, the Laetoli Footprints were footsteps of at least two (possibly three individuals) with certain apelike characteristics: had a

Importing Cars from Overseas to Australia Essay

Importing Cars from Overseas to Australia - Essay Example It is located in Sydney and their most recent consignment is stipulated to come from US. The origin of these cars would be from Baltimore, USA and they would be transported to Australia. Other information: The consignment that needs to be taken care of is worth 50 cars and comes from a ware-house in Balti-more to Sydney in Peter Warren Automotive’s ware-house. The cars are Chevrolet Conair 1996 and weigh 4000 pounds each. LOGISTICS Solution: There are two viable methods which could be considered: Air Freight or Sea Freight We will offer insight into each of this method, what are the advantages and dies-advantages and then opt for the best method. Air Freight: Shipments to different parts of the world are not a huge ordeal today. Technology and globalization has made things a lot easier today. This was a feat which was unimaginable a few years ago. Air-freight shipping makes it easier to send merchandise between continents. It also makes it cheaper which otherwise would have be en a very expensive affair. Air freight makes distribution of product to any remote location in the world easier and possible. There are various other advantages those air-freight offers with it. If we opt for this method, it would mean that the lead-time would be shorter compared to the lead time offered by ship freights. This form of shipping is a guaranteed safe transport and arrival at the destination. Quiet unlike truck freight, there is no trouble finding the local airport and the route. Another very important and valuable service that comes with air freight would be the tracking facility. The cargo can be tracked at any point in time. On the whole air freight shipping is a very lucrative method of transport. It has its own advantages and disadvantages. However, still air shipping is the very feasible because of the low costs and shorter lead times. Things generally don’t go wrong with air-freight shopping. However, where our consignment is concerned, shipping 50 cars t hrough air space can turn out to be a huge ordeal and neither will the air space are able to accommodate so many cars at a go. Another option that can be considered is Sea Freight. OPTIMAL TRANSPORT MODE: Sea Freight Shipping Why Shipping? - Advantages and Disadvantages Since this is a huge consignment and needs to be dealt very carefully. The most obvious option to be considered for getting the cars to Sydney would be through Shipping. The cars would land at Sydney’s Port Kamala and from there would be taken to Peter Warren Automotives ware-houses and show rooms. The advantages of using sea transport are a plenty. Firstly ship transport gives logistics solution providers the liberty to conduct the transport in containers of different sizes. Secondly, this is the most ideal way of shipping for bulky goods like car that have longer lead times. Where the disadvantages are concerned, this mode of transport is slightly more costly. During the freight movement journey it would be difficult to keep track of the exact location of the goods in transit. Ship transport Options available: There are three different options that can be considered for shipping the cars over-seas from Baltic-more to Australia. They are as following: 1. Through RORO – Roll on and Roll Off 2. Cube Container shipping 3. Exclusive container. 1. RORO – Roll on and Roll off In RORO, there are decks of huge open hulled vessels. On

Electronic Communication in the Workplace Assignment

Electronic Communication in the Workplace - Assignment Example An unfortunate incident in the corporate sector is that of Royal and SunAlliance Insurance Company. The organization sacked and disciplined employees involved in the distribution and emailing of pornographic content. The time allocated to the viewing and distribution of the illegal content at the workplace is a clear indication of misappropriation of resources in the company. The unanticipated fall in employee count disorganized the structure of the organization. Consequently, the output of the organization decreased. The company ought to address the misconduct of email at work through employment policies. It is necessary for each staff to go through these policies and agreeing to them by signing the document if it is in hard copy. Installation of email filtering software is vital for monitoring the employees and in punishing the offenders of the employment policies. In addition to that, the employer is responsible for addressing the issue in regular meetings by insisting a high level of formality in the use emails both externally and internally. Implementation of the mentioned guidelines at the workplace is a holistic approach to the elimination of unproductiveness at the workplace while promoting ethics in the business. The purpose of writing is to announce the implementation of guidelines for the use of the company’s email as a tool of communication within the workplace. The decision resulted from recently revealed statistics on the abuse of the resource in the company. The use of employment policies as a guideline is vital in mitigating the email misuse. Employment policies of the company have undergone revision. The inclusion of Internet and email use as a section in the policies is a necessary move in the implementation and enforcement of the rear mentioned guideline. Attached is a revised copy of the employment policies. Take time to go through each policy related to the use of Internet and email.  

Evidence based design-healthcare Assignment Example | Topics and Well Written Essays - 1250 words

Evidence based design-healthcare - Assignment Example Some of the factors considered in evidenced based design include the impact of getting connected to the natural environment on human biology and use of daylight, improving movement of people within a healthcare facility to improve safety, ergonomics, efficiency and hygienic issues which are very important for a healthcare facility. According to Kirk (95), improving outdoor views as well as optimizing daylight exposure has been considered as one of the design objectives especially for a wellness centre. Previous studies have also suggested that the provision of patients with a view of the natural world reduces their need for pain medication thus has the impact of shortening their stay in the hospital. Other studies have also suggested that the improved view of the biological world while patients are in hospitals reduces their length of stay. According to Verderber et al (238), this evidence based design discovery positively affects circadian rhythms of sleep as well as alertness thus improves the general experience of patients. When patients get access or are exposed to abundant sunlight. An example of this was seen at the Butter County healthcare center in David city in which a new wellness center featured a unique three thousand plus square foot curved glass curtain wall that goes up to twenty two feet high. This design offers beautiful views of a park and the surrounding natural environment. The design of the building was aimed at creating a more comfortable healing environment and provides a connection through which patients and healthcare staff meet the outside environment. Designs at this healthcare center used building information management technology as well as sun tracking analysis software to create a comfortable environment. Researchers on the impacts of natural environment have also suggested that the impacts

Importing Cars from Overseas to Australia Essay

Importing Cars from Overseas to Australia - Essay Example It is located in Sydney and their most recent consignment is stipulated to come from US. The origin of these cars would be from Baltimore, USA and they would be transported to Australia. Other information: The consignment that needs to be taken care of is worth 50 cars and comes from a ware-house in Balti-more to Sydney in Peter Warren Automotive’s ware-house. The cars are Chevrolet Conair 1996 and weigh 4000 pounds each. LOGISTICS Solution: There are two viable methods which could be considered: Air Freight or Sea Freight We will offer insight into each of this method, what are the advantages and dies-advantages and then opt for the best method. Air Freight: Shipments to different parts of the world are not a huge ordeal today. Technology and globalization has made things a lot easier today. This was a feat which was unimaginable a few years ago. Air-freight shipping makes it easier to send merchandise between continents. It also makes it cheaper which otherwise would have be en a very expensive affair. Air freight makes distribution of product to any remote location in the world easier and possible. There are various other advantages those air-freight offers with it. If we opt for this method, it would mean that the lead-time would be shorter compared to the lead time offered by ship freights. This form of shipping is a guaranteed safe transport and arrival at the destination. Quiet unlike truck freight, there is no trouble finding the local airport and the route. Another very important and valuable service that comes with air freight would be the tracking facility. The cargo can be tracked at any point in time. On the whole air freight shipping is a very lucrative method of transport. It has its own advantages and disadvantages. However, still air shipping is the very feasible because of the low costs and shorter lead times. Things generally don’t go wrong with air-freight shopping. However, where our consignment is concerned, shipping 50 cars t hrough air space can turn out to be a huge ordeal and neither will the air space are able to accommodate so many cars at a go. Another option that can be considered is Sea Freight. OPTIMAL TRANSPORT MODE: Sea Freight Shipping Why Shipping? - Advantages and Disadvantages Since this is a huge consignment and needs to be dealt very carefully. The most obvious option to be considered for getting the cars to Sydney would be through Shipping. The cars would land at Sydney’s Port Kamala and from there would be taken to Peter Warren Automotives ware-houses and show rooms. The advantages of using sea transport are a plenty. Firstly ship transport gives logistics solution providers the liberty to conduct the transport in containers of different sizes. Secondly, this is the most ideal way of shipping for bulky goods like car that have longer lead times. Where the disadvantages are concerned, this mode of transport is slightly more costly. During the freight movement journey it would be difficult to keep track of the exact location of the goods in transit. Ship transport Options available: There are three different options that can be considered for shipping the cars over-seas from Baltic-more to Australia. They are as following: 1. Through RORO – Roll on and Roll Off 2. Cube Container shipping 3. Exclusive container. 1. RORO – Roll on and Roll off In RORO, there are decks of huge open hulled vessels. On

Evidence based design-healthcare Assignment Example | Topics and Well Written Essays - 1250 words

Evidence based design-healthcare - Assignment Example Some of the factors considered in evidenced based design include the impact of getting connected to the natural environment on human biology and use of daylight, improving movement of people within a healthcare facility to improve safety, ergonomics, efficiency and hygienic issues which are very important for a healthcare facility. According to Kirk (95), improving outdoor views as well as optimizing daylight exposure has been considered as one of the design objectives especially for a wellness centre. Previous studies have also suggested that the provision of patients with a view of the natural world reduces their need for pain medication thus has the impact of shortening their stay in the hospital. Other studies have also suggested that the improved view of the biological world while patients are in hospitals reduces their length of stay. According to Verderber et al (238), this evidence based design discovery positively affects circadian rhythms of sleep as well as alertness thus improves the general experience of patients. When patients get access or are exposed to abundant sunlight. An example of this was seen at the Butter County healthcare center in David city in which a new wellness center featured a unique three thousand plus square foot curved glass curtain wall that goes up to twenty two feet high. This design offers beautiful views of a park and the surrounding natural environment. The design of the building was aimed at creating a more comfortable healing environment and provides a connection through which patients and healthcare staff meet the outside environment. Designs at this healthcare center used building information management technology as well as sun tracking analysis software to create a comfortable environment. Researchers on the impacts of natural environment have also suggested that the impacts

Diploma in Health Essay Example for Free

Diploma in Health Essay There are many different roles within the working environment. This being so, there are many different working relationships, however subtle the difference. When working with another Nursing Assistant there seems to be an immediate understanding of what is required. Although the routine my differ from ward to ward, the tasks largely remain the same and are performed with relative fluidity. When working with a Staff Nurse on something outside of my training, they will take the lead and instruct me in the task. The same can be said for when assisting doctors, physiotherapists and all other professionals. Each has their own role and it is important that they work within the scope of that role, as performing duties not within your skills is breaking with policies and procedures. It is equally as important to be accessible to those who cannot perform certain duties beyond their own remit. Before going to work (I work mainly night shifts) I dress according to the Dress Code, with washed and ironed uniform, sensible enclosed shoes, nothing below the elbows which follows the Hand Hygiene Policy, ID and name badges present. On arrival I gel my hands, put my belongings in the cloakroom and wash my hands before entering the staff room. Before handover we are read the CUBAN which relates to staffing and patient levels, patients with dementia and/or having special needs or one to one care and falls risks. In handover we learn about what has happened during the previous shift, any changes in condition of patients and about new patients needs. All the information is confidential and so the Confidentiality Policy needs to be adhered to. We are all issued with a handover sheet with these details on and I jot down and highlight any tasks that immediately concern me. E.G. Catheters/measured urine, observation times, pressure care, hourly checklists and blood sugars. We are allocated which bays we are to concentrate our efforts on and plan the best course of action, which is  usually standard routine. We then load trolleys with the necessary paperwork and go from patient to patient, checking which paperwork needs replenishing and noting down what time physiological measurements etc. need doing and tidying the bed areas. We then do a hot drinks round and update the fluid and food charts as necessary. Next we help patients into bed. After gaining consent, we help them wash and get into their night clothes. If they need toiletting, the patient’s preferred way of doing so is used. The Dignity Policy is maintained at all times. If it is documented that a patient needs more than one member of staff to transfer them safely then we help each other to do so., thus sticking to Health and Safety and Manual Handling Policies. Usually at this time the trained nurses are available and are easily approachable and willing to help. After the patient is s afely and comfortably in bed, we fill in the repositioning and personal hygiene charts as per Policy. Usually, we start the observations around 22:00, reporting any NEWS score over 3 or anything untoward to the the Staff Nurse who will inform a doctor who may order an ECG, which I would perform and report straight back to him/her. This is an example of how communication and co-operation is so important to working in partnership. Any missing ‘cog’ in a machine could spell disaster, especially in the care industry. More often than not, we answer call bells of patients requiring pain relief through the night. We take the drug chart to the Staff Nurse and she will dispense it. Unfortunately we quite often need to wash and change a patient after a mishap. The correct PPE is always used and Infection Control policies are observed as are Waste Disposal policies. At around 05:30 we empty catheter bags and document output in the fluid charts. We also tidy the bed areas again. Observations, urine measurements and toiletting continue throughout the shift until handover to the day s taff.

The Security Requirements And Challenges Of Manets Information Technology Essay

The Security Requirements And Challenges Of Manets Information Technology Essay The major security requirements of MANETs are secure linking, secure routing and secure data transmission or secure data packet forwarding. Both proactive and reactive approaches are needed. The disadvantages of the mobile design, like: limited cpu, memory and battery, may let MANETs face more security chanllegnes, which include both active and passive attacks, the problems of dynamic topology, routing protocol and mobile environment, specially the packets missing, data changed and node failures will make users lose trust of it, most of the secure routing protocols are designed with certain known attacks in mind. When an unknown attack is encountered, these protocols may collapse, but achieving higher security usually requires more computation on each mobile node. 2. Explain  ¿Ã‚ ½-TESLA and compare it with TESLA? TESLA means Time Efficient Stream Loss-tolerant Authentication,  ¿Ã‚ ½-TESLA is a micro version of TESLA, or we can consider it as an adoption of TESLA for WSNs. Althugh TESLA and  ¿Ã‚ ½-TESLA are multicast stream authenticaiton protocols, both have different ways in key discloure and authentication.  ¿Ã‚ ½-TESLA is used in authentication of message broadcasts from Base Station(BS), from nodes (through BS), and also to authenticate route update broadcasts. BS works as the key distribution center. ( Taken From Chapter 3, Course slides.) This means  ¿Ã‚ ½-TESLA allows the receivers broadcast authenticated data due to node to node key agreement. Receiver do not share a key with other receivers. But TESLA sender uses digital signature for the intial packet authenticaiton and broadcasts it over the whole WSN, the receiver knows the key disclosing schedule, when the key is disclosed, receiver will check its correctness and authenticates the buffered packets. 3. Gather information about the key Management protocols in MANETs. And explain it briefly. In MANETs, Key management is actually considered as the base for every cryptographic system, its a combination of cryptographic algorithms and on-demand dynamic routing protocols, because the networking security in many cases dependent on proper key management, the tranditional centralized approach in key management does not work out here, therefore, several methods are usually applied in the key management system in MANETs, such as: Secret Sharing Methods, Distributed CA Method, Error-code based methods and Byzantine Resilient Method. Even so, KM system still faces the many Challenges like: Dynamic topology and environment, Lack of trust, Node failures, Bounded computational and operational power, Connectivity problems and Node autonomity, etc because you dont know if any one entity is dishonest, that entity may be exposed. 4. Explain SEAD, SAR and SPAAR routing protocols in more details. SEAD is a secure table- driven routing protocol based on the existing DSDV(Destination-Sequenced Distance-Vector) routing protocol. It uses a one-way-hash function and asymmetric cryptography operations. Although SEAD defends against several types of DoS ( Denial-of-Service attacks), it cannot prevent the wormhole attack.To avoid long time running routing loops and to defend against the replay attack, SEAD uses destination numbers to to ensure that the information originates from the correct node. Authentication is also used in SEAD. Each node uses a specific authentic element from its one-way hash chain in each routing update that it sends about itself. The source must be authenticated using some kind of broadcast authentication mechanism, such as: TESLA. Apart from the hash functions used, SEAD doesnt use average settling time for sending triggered updates.This disadvantage makes SEAD face the chanellege of clock synchronization in order to function properly. SAR stands for Security-Aware Ad Hoc Routing, which applied for on-demand secure routing protocols. When a packet is sent, it need be assigned a trust value and certain security attributes, like: time stamp, sequence number, authentication, integrity, SAR introduces a negociable metrics to discover secure routes that are embedded into RREQ packets. And this packet can be processed or forwarded only if the node can provide the required security. The problem of SAR is you dont know whether or not the value assigned is true and the invisible node attack can not detected and treated in SAR. SPAAR (Secure Position Aided Ad hoc Routing) is a position based system and uses the location information to increase the security and performance. All nodes in SPAAR are required to know their own locations, for eaxmple, GPS system tells you where you are. SPAAR is also designed to provide authentication, non-repudiation, confidentiality and integrity for the security environment. 5. Explain Secure Message Transmission Protocol ( SMT) in MANETs. The major job of SMT (Secure Message Transmission) protocol is to secure the data transmission or data forwarding on already discovered routes no matter whether or not these routes have malicious nodes. SMT protocol does not deal with route discovery. It only demands a secure relationship between the source and destination by allowing one node know the public key of the other node. No cryptographic operation is needed between the nodes because the communication is usually done over the node disjoint paths, every piece of message is authenticated and verified through a Message Authentication Code. The destination doesn ¿Ã‚ ½t need all the pieces of a message to understand it. It can reconstruct the message when enough pieces have been received. This implies that even if there are malicious nodes in a few paths that drop the message or if there are unavailable routes, the message can still be received. If the destination didn ¿Ã‚ ½t receive enough pieces to construct the message, the source will send out the remaining pieces over a different set of paths. Otherwise the source continues with the next message transmission. 6. Give numberical examples for EL Gamal-TC (4,6) and RSA-TC(4,6). An investigate whether Elliptic Curve Crypto(ECC) could be used for TC? Elliptic Curve Crypto(ECC) could be used for TC, I got this idea from the article ECC Based Threshold Cryptography for Secure Data Forwarding and Secure Key Exchange in MANET written by Levent Ertaul and Weimin Lu, 2005, The two authors say in this way: We combine Elliptic Curve Cryptography and Threshold Cryptosystem to securely deliver messages in n shares. As long as the destination receives at least k shares, it can recover the original message. We explore seven ECC mechanisms, El-Gamal, Massey-Omura, Diffie-Hellman, Menezes-Vanstone, Koyama-Maurer -Okamoto-Vanstone, Ertaul, and Demytko. For secure data forwarding, we consider both splitting plaintext before encryption, and splitting ciphertext after encryption. Also we suggest to exchange keys between a pair of mobile nodes using Elliptic Curve Cryptography Diffie-Hellman. We did performance comparison of ECC and RSA to show ECC is more efficient than RSA. 7. Hacking technique and counter Measures Please find the usage and the required counter measures to avoid effects of the below commands. This commands fall into a catergory called Discovering Wireless Networks. a. INSSIDER Actually inSSIDer is a replacement for NetStumbler, it is a free Wi-Fi network scanner for Windows Vista and windows XP, it can inspect your WLAN and surrounding networks to troubleshoot competing access points, it works with internal Wi-Fi radio, Wi-Fi network information, such as: SSID, MAC, Access point vendor, data rate, signal strength, security, etc. Graph signal strength over time, is also can show how Wifi networks overlap and provides an open source code service since the Apache License, Version 2.0, it also can support GPS and export to Netstumbler(*.ns1) files, because of the open source service, the intruders may take advantages of it to attack your personal information. The best way to avoid inssider command is to give it no permission to access WLAN. I consider IEEE802.1x and IEEE802.11i protocols should be applied, and the specific mechanisms, like: WEP, TKIP, CCMP, MIC, Counter-MOde-CBC-MAC Mode, WPA and WPA2 should be got involved. b. Visit following web site: http://renderlab.net/projects/WPA-tables And give me the brief desription of this site. After visiting this website, a Church of Wifi WPA-PSK Rainbow Tables displays, this page is to give a little more insight into the methodology and logic behind concieving and building the CoWF WPA-PSK Rainbow Tables, actually they are lookup tables. From my point of view, this website tries to show you the result of the project that is done at renderlab, this project is testing how much possibilities the password will be cracked. On WPA-tables, WPA-PSK was vulnerable to brute force attack, cryptographists use the tools like Aircrack and coWPAtty to take advantage of this weakness and provided a way to test keys against dictionaries. They found that in fact the cracking process is very slow . Each passphrase is hashed 4096 times with SHA-1 and 256 bits of the output is the resulting hash. This is then compared to the hash generated in the initial key exchange. A lot of computing power is required for this. If the SSID and the SSID length is seeded into the passphrase hash, the passphrase of password will be hashed differently on a network with the SSID of linksys than it will on a network with the SSID of default. For the War driving, attacking a series of access points to connect to a server behind it, each ones security was stronger than the previous. They also found the application of the Time-Memory trade-off is particularly useful in password cracking and cryptography. How to prevent it from attack? They think its impossible to create a lookup table for all possible keys. Because the seeding of the algorithm with the SSID and SSID length, they have to compute all possible keys against all possible SSIDs, the limlited storage space doesnt allow them to do calculation. Instead they quickly check WPA-PSK networks against known english words and known passwords quickly, while still leaving the option open for brute forcing the rest of the keyspace. Selecting the most effecient dictionary and SSIDs computed became the focus.Size was also a concern. Even if they want to break the password, they still do not want the key size beyond the storage capacity of most users. They list some common passwords from Websters dictionary and compute them by sorting all passphrases in the range 8 bits and 64 bits, both max and min passphrases are taken off. The result shows 52% of SSID are at Wigle database of 5 million access points and on the top 1000 lists. This means at least 2.7 million access points are known. This renderlab project found a way to speed up WPA-PSK cracking, but it does not mean that it has been broken. Those experts also use coWPAtty and other similar tools to test the other dumb passphrases. The test result shows the minimum number of characters for a WPA-PSK passphrase is 8 and the maximum is 63. In reality, very few users actually use more than about 20 characters, in most cases, people choose known words and phrases, likely to be in a dictionary. So, to get decent protection from WPA-PSK, you should use a very long, very random, alphanumeric string longer than 20 characters, or to protect yourself further, particularly against the WPA-PSK hashtables, you should use a SSID not on the top 1000 list because this will force the attacker to compute thier own list, rather than use one of the CoWF tables.

Equality :: essays research papers

Equality In 1890, less then one half of one percent of women were employed gainfully outside of the home. Over the next hundred years, women have not only gained access to jobs outside of the home, but also fought for equality in the work place. These struggles have not been easy by any means. Women have overcome many obstacles in there journey into the work force, none grater then the views of their male piers. Many males thought and continue to think that there is no place for women in the work place. Women made there strides into the work force by not only following examples of their courageous pioneers, but also by banding together to show their strength. During the mid 1800's a small number of women begin their assault on, what were at the time considered, male-only jobs. Fields such as teaching, preaching, medicine, and law were all jobs domenated by men. Women had made some progress in the work force before the 1850's. In the mid nineteenth century women were the majority for grade school teachers, up from the ten percent of elementary teachers, that were teachers in the colonial period. This can be largely attributed not to the fact that men were more accepting of the idea that women belonged in the work place, but rather men were drown to the higher paying and more socially appreciated managerial jobs brought on by the industrial revolution. School boards did not mind these talented leaving because they could higher a "less qualified women" for as low as one fifth of males salary for the same job. Susan B. Anthony was the first women to publicly speak out against this gross injustice towards women. After being fired to "replace a male teacher fired for incompetence,she was paid one third of the salary he had received,"(Reifert 74)she went to the state teachers convention of 1853 to register a protest. After being hushed once and a half hour of debate she was finally allowed to speak her peace. Although nothing became of her first encounter with the women's movement, she quit teaching and went on to become one of the great leaders of the women's movement. Antoinette Brown was anther women that was not happy with the status quo of women in society. She started, in 1846, by attending Oberlin college, which only nine years before had become the first co-educational college. Oberlin, although being very receptive of women in their women's department, they did not let women take any courses besides the ones offered in the women department. This lead to a conflict when Brown made her intentions of obtaining

Moore’s Proposed Proof for an External World :: Philosophy Literature Essays

Moore’s Proposed Proof for an External World In his â€Å"Proof of an External World†, Moore puts forth several supported hypotheses in regards to the nature of the existence of things outside the self. Primarily, Moore discusses hands; his argument is that if he can produce two hands then it follows logically that two hands must exist. Furthermore, Moore puts forth the theory that if hands exist then this alone is proof of an external world. In opposition to Moore’s opinions will be found three main arguments: firstly that all of Moore’s evidence is based upon sensory input, secondly that the truth of one fact based on the truth of another fact forms an Epistemic Circle in this case, and finally that the evidence out forth by Moore, even if proved, does not necessarily prove the fact that he is attempting to prove. Moore’s â€Å"Proof of an External World† is based on the fact that he has two hands. Moore’s argument for the existence of these hands is as follows: I can prove now, for instance, that two human hands exist. How? By holding up my two hands, and saying, as I make a certain gesture with the right hand, >Here is one hand=, and adding, as I make a certain gesture with the left, >and here is another=. And if, by doing this, I have proved ipso facto the existence of external things, you will all see that I can also do it now in numbers of other ways: there is no need to multiply examples.1 Moore’s evidence for the existence of hands is based entirely upon data received from the senses, yet in no way at any time does Moore even put forth any proof in support of the assumption that his senses are indeed functioning correctly and are not in fact deceiving him. Take for example the argument put forth by Descartes that reads as follows: I will suppose therefore that not God, who is supremely good and the source of truth, but rather some malicious demon of the utmost power and cunning has employed all his energies in order to deceive me. I shall think that the sky, the air, the earth, colours, shapes, sounds and all external things are merely the delusions of dreams which he has devised to ensnare my judgment.